A quarter-million commuters crossing the North Shore this week will have likely noticed the new greenery along Marine Drive near the Lions Gate Bridge.
It’s not in the bushes or trees but rather, um, higher.
The new ad campaign for marijuana legal reform was launched Monday by the folks at Sensible BC.
Their electronic billboard ad lighting up the border between North and West Vancouver features a giant cannabis leaf on a blue background and the words “Join the Sensible BC Marijuana Referendum campaign.”
It’s right now the only ad of its kind from the group promoting a fall referendum on the policing of marijuana in B.C. But depending on the response it garners, it likely won’t be the last.
“If things go well, we’ll get other billboards in other cities and regions around the province,” said Sensible BC director Dana Larsen in an interview with The Outlook this week. “It’s not specific that we’re necessarily targeting West Van more than anywhere else, but it’s a high-traffic area and a lot of folks go through. . . . . READ MORE